DRIVE! Digital Marketing Program for Online Business Owners


Reach. Engagement. Conversion.

Become the master marketer
in your business.

Program led by Robyn Kyberd,
online marketing maven of Optimise + Grow Online

“Robyn knows how all online marketing fits together (social media, SEO, email marketing and more), not just one thing and what’s going to work best for your business.

DRIVE gives you so many ideas as well as a purpose and a plan to implement them.”


Are you looking to get a better ROI from your time, energy and money spent marketing your business?

Wouldn’t you just LOVE to know how to…

Get more clicks through to your website

Boost engagement on your Facebook page

Have more subscribers open and engage with your newsletters

Know what content to create and when that will engage more of your ideal customers

Feel confident that your marketing has purpose, direction and WORKS!

Our recent survey of small business owners who operate and promote their business online revealed that…


are frustrated with the amount of time they spend on social media for little return.


do not track the progress or results of their marketing efforts or website performance


say their number #1 issue with marketing is lack of conversion

Let’s face it, when you feel like you’ve tried it all and nothing is working you can feel like a failure.

BUT that’s not the case.

With an arsenal of shortcuts and tricks of the trade you can master your marketing and get back to doing more of the work you actually LOVE doing.

That’s where the DRIVE program comes in!

DRIVE! is a 6 week program for a small group of driven entrepreneurs who want to get better results from their time spent marketing their business online.


Know how to develop and execute an effective online marketing strategy

Have a clear vision of how you can grow your business online

Understand how to find and connect with your followers and customers for greater engagement and conversion

Spend less time trawling through social media for leads, and know how to attract customers to YOU!

Included in this program

4 x Masterclasses

Four 60 minute live masterclasses with a 30 minute Q&A session afterwards to brainstorm ideas or provide further insight into how the lessons apply to your business specifically. Sessions are held online via Zoom.

Week 1 – Social Media

Week 2 – Email Marketing

Week 4 – Website & Analytics

Week 5 – Content Strategy

Workshop Sessions

2 x Mastermind Sessions

Two 60 minute collaborative workshop sessions are held in weeks 3 and 6 of the program.

These sessions are designed so that you can ask questions, get real-time feedback, brainstorm ideas, overcome any issues you may be facing and map out your strategy.

Sessions are held online via Zoom.

Private Mastermind Group

DRIVE participants have access to the private Facebook group for brainstorming, accountability and tech support as you go through the program.

Weekly implementation activities are set at the end of each masterclass and participants are invited to share their discoveries into the Facebook group.

Workbook & Tracking Sheets

Planning & Tracking Spreadsheets

Nothing exists until it is measured so you will receive tracking spreadsheets to make note of where you’ve been and monitor where you are going.

You will also receive a content planning workbook and spreadsheet to build out everything you’ve learnt into a solid strategy to market and grow your business online.

BONUS for Online Overhaul Participants!

As a participant of the online marketing overhaul you have VIP access to register for this program PLUS enrol before Friday September 15th to get an extra special bonus!

Any overhaul participant who registers for the DRIVE program before Friday September 15th will score 2 bonus 1:1 strategy sessions.

  • 1 x 30min 1:1 session before the program starts to get you on track ready for the program and give you a little kick-start
  • 1 x 60min 1:1 session after the program is complete to ensure you maintain your momentum in implementing your strategies


“DRIVE has definitely changed the way I approach online marketing for my business! More deliberate, less throwing around random content, more direction.”


Learn + Implement + Excel

As you learn the fundamentals each week of the program, you will implement along the way to keep you on track. This will help you to truly grasp each marketing concept, adapt them for your business, and execute the strategies for long-term momentum for your business.

Develop your skills in…

Social Media Marketing for greater engagement and reach
Email Marketing for more opens and clicks
Improving Customer Experience for more repeat buyers and referrals
Website Optimisation to make it easy for people to buy from you
Understand Google Analytics + SEO for increasing conversions
Strategic Content Planning for attracting more of the right clients

What previous participants are saying…

lynette delane


You provide soooooooooooooo much information, if anyone ever says they don’t get value you out of your programs, it will almost certainly be their own fault.

A lot of coaches only know a small section of what you teach, but you know how it all fits together and what’s going to work best for each of our businesses.

My biggest take-aways from this program were understanding the power of analytics and learning how to automate as much as you can on secondary social media so you’re still getting reach without adding too much effort.

I’ve learnt that data is not that scary and that I can do a lot of stuff even with the basic knowledge and understanding now that I know the context of the data I’m looking at.

I finished this course feeling more motivated and confident. I would say “just do it” to anyone considering this course!

andrea kaldy virtualissimo


Are you ready to develop your digital marketing skills to DRIVE! more traffic, engagement and conversion to grow your business?!



One Time Payment


6 Week Payment Plan


What It Will Cost You to NOT Take This Course…

If you are thinking to yourself:

“This all sounds amazing but I just can’t afford to take this course right now, my business isn’t making much money yet.”

I completely understand this issue. Most start-up business owners aren’t evening paying themselves let alone have enough left over for training. I’ve gone through those times myself, too. However…

You can’t afford not to take this course!

Chances are you are wasting hundreds of hours and probably thousands of dollars every year, on strategies and “shiny objects” that aren’t moving your business forward!

It’s time to change that. DRIVE can help you change that! 

I want to see you earning a great living doing more of the work you are passionate about! I want to help you achieve that!

Frequently Asked Questions

Do I have time for this program?

Simply put: Yes. How much time and energy do you currently waste trawling social media hoping for a lead? How much time and frustration could you save by knowing exactly what content to deliver that will attract, engage and convert more of your ideal customers? PLUS think of the time and money you will save because you will know how to track and monitor your marketing progress.

What do I need to have before starting this program?

You will ideally need to have a website for your business, use social media and email marketing for your business, have a basic understanding of spreadsheets, and have (at least some kind of) an idea of why you are in business and what your 12 month plan is.

I am still in start-up, is this course right for me?

Start-up would be an ideal time to do this course because you can fast-track your success. Learning this content at the beginning of your business journey will save you so much time, energy and money in the long run!

How much work will I need to do?

There is no set requirement on your participation but it’s recommended to attend the masterclass or workshop session each week (60-90 minutes) and allow yourself at least the same amount time in analysing and implementing each week.

If you do want to invest more time in planning and research by all means do so, you will get to reap the rewards!

  • Are the sessions recorded? YES and available for you to watch at anytime
  • Is there any 1:1 time? Not specifically but the group is limited to <10 participants to enable you to get maximum personalised advice and strategies.
  • How do we get help during the program? There is a private Facebook Group for Drive Participants to ask questions and get feedback from me daily.
  • Is this self-study? Whilst you can just get all of the recordings and learn at your own pace, this program is designed to be hands-on and intensive learning so that you can put things into action ASAP to start reaping the rewards.
  • Is this for service or product-based businesses? The content can be applied to any business who is currently in the online space or thinking of branching into it.
  • I already have a VA/team who does this for me, will I benefit from this? YES. This course will give you a solid direction to lead your team forward into 2018. It will also give you the knowledge you need to monitor your marketing performance to know what may need improving or leveraging at any given time, maximising your return on investment.
  • I’m not that techy, is this course technical? This course will not be teaching the basics, although there is an element of how-to training, it does require a basic working knowledge of social media, email marketing, and updating your website.
  • I’m still in start-up, is this for me? This program is suited to start-ups who want to get ahead sooner rather than later, through to more experienced business owners who just aren’t seeing the results they would like to online.
  • What kind of results will this program get me? Greater reach, engagement, and conversions. Increasing followers, subscribers, leads and sales. As with anything, getting results will require consistent actionhowever I work with you throughout the program to create your strategic content marketing plan and support your implementation so that you can get the ball rolling and continue long after the program is complete.
  • Why learn from me? I walk the talk. What I teach in this program is how I get results in not only my business but for numerous clients around the world – in a wide range of industries. The content and learnings are valuable to you and your business not just now, but forevermore. I hold certifications in business, a degree in communication design & multimedia, and over the past decade completed many advanced digital marketing certifications. I’ve got lots to share, and I really love to help people achieve their goals, share their awesome-ness with the world and build their business – all at the same time.

All sessions are held online via Zoom and will be recorded for participants to watch back after the session.

  • Week 1 – Open (Mon 23 Oct)
  • Week 1 – 90min Social Masterclass & Q&A (Thurs 26th Oct, 9am AEST)
  • Week 2 – 90min Email Masterclass & Q&A (Thurs 2nd Nov, 9am AEST)
  • Week 3 – Q&A / Brainstorming Workshop (Thurs 9th, 9am AEST)
  • Week 4 – 90min Website/Analytics Masterclass & Q&A (Tues 14th Nov, 1pm AEST)
  • Week 5 – 90min Content Marketing Masterclass & Q&A (Tues 21, 1pm AEST)
  • Week 6 – 90min Q&A Content Planning Workshop (Tues 28th, 1pm AEST)
  • Week 6 – Close (Thursday 30)
Participants have access to the private mastermind group for the duration of the program to ask questions and get feedback.

Robyn Kyberd, founder of Optimise and Grow Online, is the host of the program. She is a long-time serial entrepreneur with a degree in communication design & multimedia, completed advanced training with some of the world’s best digital marketers, and has started, built and sold a number of businesses over the past 10 years. She has worked with clients from a wide variety of industries and has come to understand human behaviour and how to harness these insights in marketing.

Program Host – Robyn Kyberd

I help small business owners who wear all the hats in their business to uplevel their marketing skills so that they can increase their reach online, connect with and convert more ideal clients, and secure the sustainable business they are working for.

I thrive on seeing my clients succeed in the business.

  • Serial Entrepreneur for over 10 years
  • Advanced Digital Marketer
  • Brand Builder & Graphic Designer
  • Website Developer & SEO Geek
  • Tech & Integration Whizz
  • Customer Experience Optimiser

I have created this intensive program because I want more solopreneurs to:

  • understand how they can find, connect, engage and convert more of their ideal customers in the online space – the easy way! before investing in advertising!
  • have a marketing strategy that works for them AND their target clients!
  • create and deliver content that builds their business – not just now but for as long as you are in business!
  • realise their true potential just by learning some key strategies and of course some tricks of the trade!

I want you to get results like these too…

increase web traffic

DRIVE! offers ideas and strategies you can implement FAST for great results.

Over 6 weeks, we focus on efficient and effective strategies to:

build your reach & online presence

attract & drive more traffic to your website

improve client engagement & conversion

learn how to set and measure your success metrics easily so that you can monitor your results and continue growing your business long-term.

DRIVE more traffic, engagement and conversion to grow your business!


One Time Payment


8 Week Payment Plan