Business. Marketing. Optimisation. Growth.


by Robyn

Drive More Traffic To Your Website by Avoiding 5 Common Mistakes

Are you wondering: “How Do I Drive More Traffic To My Website?” Does this picture summarise how you feel about your inbound marketing strategy right now??? “Driving traffic to your site is not a big deal if you are ready to work. Paid online marketing is beneficial only till your amount is exhausted. When your […]

by Robyn

How to Setup Google Analytics & SEO in Thinkific

Just because your online courses and free challenges are hosted off of your website does not mean that you should lose data on the customers and traffic that are accessing them – especially if you have advertising driving traffic straight to them. Hosting your courses on a platform such as Thinkific also doesn’t mean that […]

by Robyn Kyberd

10 Smart Marketing Tips for online business owners

Just in case you’ve missed these little marketing gems on the Facebook page recently, I thought I’d post them here on the blog all in one handy collection so you can save them for when you next have a few minutes to work ON your business. Enjoy

by Andrea Kaldy

5 Easy Ways To Create Engaging Video Content For Your Business

Video content is the next big thing in online brand visibility and marketing. With free tools and resources readily available to anyone who cares to look, it’s now easier than ever to create your own engaging and exciting video content for your business. You don’t even have to be the creative type to come up […]

by Robyn Kyberd

10 Tips To Improve Your LinkedIn Profile That Will Grow Your Business

In today’s world, if a potential client hears of you, or is considering working with you, they will most likely stalk you online first. One of the first places to do that is a Google search; and generally one of the top results for personal name searches is a LinkedIn profile… Therefore, it should be […]

by Robyn Kyberd

Is SEO Worth The Investment For Small Businesses?

Is SEO really worth the investment for small businesses? In my opinion, ABSOLUTELY YES! My ‘hell yes’ opinion is founded on a decade of experience applying even just the basic principles of search engine optimisation to many businesses from a very broad range of industries, and watching them flourish, grow and dominate without having to […]

by Robyn Kyberd

3 Things To Know About Your Facebook Followers

Understanding your Facebook followers is key to gaining engagement, reach, and the all important conversion from your business Facebook page. When I refer to conversion, I’m talking about everything from receiving leads and sales through to clicks on to your website for interesting articles or more information. So often business owners comment: “Why isn’t one […]

by Robyn Kyberd

18 ways to get better results from your Facebook Ads

Facebook ads can be a great way to expand your reach and spread your message…. but if they don’t bring in the results you need, stop wasting your money on failing ads and fix them – quickly! First off let’s talk about what determines if your ad IS actually failing. Here’s a rough break-down of […]

by Robyn Kyberd

10 FREE Marketing Tools & Techniques That Increase Website Traffic

If you are in business the thing you are most likely chasing is customers. You want to find them, tell them about your awesome products or services, and you want them to buy from you. Finding and converting customers is often thought to involve advertising, and while advertising can make the process faster and less […]

by Tanja Gardner

Repurposing: how smart entrepreneurs create more value in less time

Not enough time for all your business writing? Regardless of the writing topic I’m teaching about – whether it’s sales pages, opt-ins or social media posts – someone always asks, “How do I find the time???” I get it. I really do. You’re a busy entrepreneur juggling an ever-increasing task list. Even AFTER you prioritise […]

by Robyn Kyberd

7 Ways You Can Improve Customer Experience On Your 404 Error Page

404 Pages. We’ve all seen them. And generally we all get a little frustrated when we come across one because it means that the link we clicked to find out more about something lead to a dead end and we can no longer learn the answers we were seeking. The result? A poor customer experience. The […]

by Robyn Kyberd

Is automation ruining your customer experience?

Automation is all the rage right now and it’s easy to see why. Let’s be honest; business owners are busy people and manual sales and marketing is hard, time-consuming, and prone to human error and forgetfulness. So it is no wonder that many businesses are creating automated sales funnels, automated social sharing, automated administration… etc. […]