Business. Marketing. Optimisation. Growth.


by Optimise and Grow Online

How to define your ideal client avatar – the easy way!

As a marketer and business development consultant ideal client avatars are part and parcel of daily life for me. I find it REALLY easy to create them and visualise them for my clients, but over the past decade, defining ideal clients for my own businesses has been quite the struggle. Doing the work that I […]

by Louise Kozlevcar

Improve Your WordPress Website Security in 5 Simple Steps

A website is a great investment to have in one’s business, and WordPress is an excellent publishing tool. WordPress is inexpensive and simple to use, but its popularity as a publishing platform also makes it a target for hackers, so what can you do to improve your WordPress website security? How do you keep your […]

by Robyn Kyberd

10 Easy Ways To Get More Website Traffic

Getting traffic to your website can be hard and time-consuming, or you can make it easy. I know which one I prefer. I’m sure you will feel the same, so I thought I would share with you some quick and easy ways you can start driving some extra visitors to your website. 10 Easy Ways […]

by Robyn Kyberd

How to make your online marketing more efficient and effective

When you run your own business, you often wear all the hats… including the marketer hat! BUT, if that’s not what your passions or skills are, it can greatly impact your online marketing results. Trying your hand at DIY online marketing can lead you to: waste hours of time that you don’t really have as […]

by Robyn Kyberd

3 Google Analytics Mistakes Every Small Business Needs To Avoid!

As a start-up entrepreneur taking a DIY approach to your online marketing, Google Analytics should be your best friend. Not only is using Google Analytics free, but it offers incredible insights that can assist you with streamlining your success. Before you dive in boots and all, you must ensure you are making data-driven decisions from […]

by Robyn Kyberd

How to get more customers to say YES!

The idea of being in business, at it’s core, is that you have a product or service that is of benefit, need or desire that you would like people to buy from you. The idea of marketing your business, in any form, is to put your business in front of potential customers and make more […]

by Robyn Kyberd

Drive More Traffic To Your Website by Avoiding 5 Common Mistakes

Are you wondering: “How Do I Drive More Traffic To My Website?” Does this picture summarise how you feel about your inbound marketing strategy right now??? “Driving traffic to your site is not a big deal if you are ready to work. Paid online marketing is beneficial only till your amount is exhausted. When your […]

by Robyn Kyberd

How to Setup Google Analytics & SEO in Thinkific

Just because your online courses and free challenges are hosted off of your website does not mean that you should lose data on the customers and traffic that are accessing them – especially if you have advertising driving traffic straight to them. Hosting your courses on a platform such as Thinkific also doesn’t mean that […]

by Robyn Kyberd

10 Smart Marketing Tips for online business owners

Just in case you’ve missed these little marketing gems on the Facebook page recently, I thought I’d post them here on the blog all in one handy collection so you can save them for when you next have a few minutes to work ON your business. Enjoy

by Andrea Kaldy

5 Easy Ways To Create Engaging Video Content For Your Business

Video content is the next big thing in online brand visibility and marketing. With free tools and resources readily available to anyone who cares to look, it’s now easier than ever to create your own engaging and exciting video content for your business. You don’t even have to be the creative type to come up […]

by Robyn Kyberd

10 Tips To Improve Your LinkedIn Profile That Will Grow Your Business

In today’s world, if a potential client hears of you, or is considering working with you, they will most likely stalk you online first. One of the first places to do that is a Google search; and generally one of the top results for personal name searches is a LinkedIn profile… Therefore, it should be […]