Business. Marketing. Optimisation. Growth.


by Robyn Kyberd

5 Easy Ways To Ensure You Have A Consistent Online Brand

Ensuring consistency across your brand can be a bit of a nightmare. You want to grow your online presence and have your fingers in a lot of pies – Facebook, Twitter, Instagram, Pinterest, the list of social media site alone is seemingly endless. Then there’s your website to consider. Email marketing, advertising campaigns… You want […]

by Robyn Kyberd

Rock Star Service: How To Show The Awesome Value Of Your Services

When you’re exceptional at what you do, it can be difficult to convince people to pay a rate that actually reflects your worth. There is a disparity between the perception of value and value itself. What does this mean? You know that your experience, skills, expertise, and unique gifts are worth a certain amount. You’ve […]

by Robyn Kyberd

Social Media And Google Ad Conversion Rates Made Easy

A couple of weeks ago I shared a post on How To Assess The Success Of Your Facebook Advertising Campaign. It proved to be so popular I thought I’d take a more in-depth look at conversion rates across social media and Google AdWords. Despite the obsession so many online marketers have with conversion rates, benchmarks, […]

by Robyn Kyberd

How To Assess The Success Of Your Facebook Advertising Campaign

How To Assess The Success Of Your Facebook Advertising Campaign   According to the latest statistics from HubSpot, Facebook has over 1.13 billion users who are active on the platform on a daily basis. A massive 72% of adults using the internet are on Facebook, and an even more impressive 74% of people are using […]

by Optimise and Grow Online

How to Build an Online Presence for Your Startup Business

How to Build an Online Presence for Your Startup Launching your own business these days has become a hip trend. With venture funding and bootstrapping on the rise, millions of hopeful entrepreneurs are realizing their dream of running a business. Unfortunately, many founders focus all their effort on building the product or service. This is […]

by Optimise and Grow Online

How to define your ideal client avatar – the easy way!

As a marketer and business development consultant ideal client avatars are part and parcel of daily life for me. I find it REALLY easy to create them and visualise them for my clients, but over the past decade, defining ideal clients for my own businesses has been quite the struggle. Doing the work that I […]

by Louise Kozlevcar

Improve Your WordPress Website Security in 5 Simple Steps

A website is a great investment to have in one’s business, and WordPress is an excellent publishing tool. WordPress is inexpensive and simple to use, but its popularity as a publishing platform also makes it a target for hackers, so what can you do to improve your WordPress website security? How do you keep your […]

by Robyn Kyberd

10 Easy Ways To Get More Website Traffic

Getting traffic to your website can be hard and time-consuming, or you can make it easy. I know which one I prefer. I’m sure you will feel the same, so I thought I would share with you some quick and easy ways you can start driving some extra visitors to your website. 10 Easy Ways […]

by Robyn Kyberd

How to make your online marketing more efficient and effective

When you run your own business, you often wear all the hats… including the marketer hat! BUT, if that’s not what your passions or skills are, it can greatly impact your online marketing results. Trying your hand at DIY online marketing can lead you to: waste hours of time that you don’t really have as […]

by Robyn Kyberd

3 Google Analytics Mistakes Every Small Business Needs To Avoid!

As a start-up entrepreneur taking a DIY approach to your online marketing, Google Analytics should be your best friend. Not only is using Google Analytics free, but it offers incredible insights that can assist you with streamlining your success. Before you dive in boots and all, you must ensure you are making data-driven decisions from […]

by Robyn Kyberd

How to get more customers to say YES!

The idea of being in business, at it’s core, is that you have a product or service that is of benefit, need or desire that you would like people to buy from you. The idea of marketing your business, in any form, is to put your business in front of potential customers and make more […]